We operate with integrity and provide dedicated service.
A leader in the industry for its innovation and sustainability.
JINHAO was born from an entrepreneurial vision and a long-term approach. In the printing and paper products industry, we stand out for our constant innovation and excellent services.
As pioneers in technology and sustainability, we combine advanced processes with responsible practices, earning the trust of global publishers. With precise colour management and eco-friendly production, we continue to set standards and lead the future of the industry.
About JINHAO
Sales Team in Europe
At our headquarters in Madrid, a team of 15 professionals led by the Sales Director works to provide customised, high-quality printing solutions. With extensive experience and a focus on the European market, we serve as the trusted bridge between Chinese companies and their operations in the region.
CEO
The success of JINHAO reflects the vision and leadership of its founder, Rose Liu.
Rose Liu
Founder and CEO of Jinhao Printing, has over 20 years of experience in print production and sales. Her company specialises in offering high-quality products, incorporating advanced international equipment and obtaining multiple registered trademarks, patents, and administrative licenses. Today, Jinhao has established itself as a leader in the integration of production and trade.
Rose has always adhered to the principle of “honest management and dedicated service,” which has allowed the company to gain an excellent reputation and build a positive brand image. This approach has laid the foundation for sustainable development, achieving consistent annual sales growth between 20% and 50% since its founding.
In addition to being a businesswoman, Rose is an active promoter of social responsibility. As a woman, she aspires for Jinhao to be a place where women from all over the world can achieve their dreams and add value to their lives, redefining their paths with independence and determination.
At Jinhao, we are a community of people with shared goals, running together toward our ideals, building a future filled with home, love, and dreams.
Our Business Philosophy
We operate with integrity
We remain committed to the principle of honesty and trust, treating each client and partner with sincerity. Our goal is to build long-lasting and stable relationships based on mutual trust.
Service with dedication
We always put the customer's needs first. We listen carefully to our clients, understand their expectations, and provide services and solutions that exceed them.
Exceptional quality
We focus on delivering superior products and services. Through continuous improvement and innovation, we ensure that every delivery meets the highest industry standards, earning the trust and recognition of our clients.
Trust through knowledge
Discover our business journey
2012: The foundation of our establishment and the beginning of a new journey.
1.Initial Creation Phase: “Hong Kong Jinghao Yi Trading Co., Ltd.” was the embryo that defined the direction of Jinhao. With a forward-looking vision, Rose committed to focusing exclusively on this area. In 2012, Shenzhen Jinhao Printing Co., Ltd. and Hong Kong Jinghao Yi Trading Co., Ltd. officially established their plant, marking the beginning of their integrated production and trade business model and laying the foundation for international expansion.
2.Technological Innovation: The first high-end Komori printer from Japan was incorporated, providing a solid foundation for the company’s production capabilities.
3.International Expansion: The first foreign trade team was formed with 10 people and a production team of 26, participating in international fairs and beginning the exploration of global markets.
2013: Defining direction and continuous progress.
It was officially renamed as “Shenzhen Jinhao Color Printing Co., Ltd.”, clearly defining the positioning of the products and the direction of business development, thereby enhancing the brand image.
2015: Expansion and enhancement of capabilities.
1.The company moved to a new 7,800 m² plant, achieving a significant expansion of production space.
2.Advanced binding equipment, such as glue binding and stapling systems, was incorporated, enhancing post-production capabilities.
3.The foreign trade team continued to grow, reaching 17 members in the commercial team and increasing the company’s influence in international markets.
2017: Strategic consolidation and business expansion.
1.An additional floor was added for storage, improving inventory management capacity and providing strong support for business growth.
2.A fourth printer was acquired, significantly increasing production efficiency.
3.A 600 m² Class A office was purchased, optimizing the work environment, enhancing the corporate image, and creating favorable conditions to attract exceptional talent.
2022: Independent industrial park and a comprehensive upgrade.
1.The company moved to an independent industrial park of 25,000 m², with facilities including a production plant, offices, and employee dormitories, establishing an integrated operational system.
2.A new high-end automated binding machine was incorporated, expanding the product line and improving production quality and efficiency.
3.Offices were established in several countries, forming local sales teams that provide secure and convenient services, strengthening competitiveness in the market.
2023: Technological innovation and a leap in production capacity.
1.In February and April, two new 8-color Komori printers were acquired and put into production. A strategic agreement was signed with the founder of Komori, obtaining comprehensive support in technology and equipment management.
2.Participation in 24 international fairs around the world, consolidating Jinhao’s global presence and facilitating customer access to its products and services.
3.Full implementation of the remote file transmission protocol (KODAK InSite Prepress Portal).
4.Comprehensive update of the colour management system (Workshop) and adoption of digital management software (KP-Connect Pro), becoming the first company in the world to use it.
2024: Smart development and diversification.
1.A fully automated packaging line was incorporated, achieving intelligent and automatic production processes that increased efficiency, improved product quality, and reduced production costs.
2.A 4-color printer was acquired, further enhancing printing capacity to meet the diverse demands of customers.
Recap and Trade Show Outlook
Each year, we participate in major international book fairs such as the London Book Fair in the UK (March), the Bologna Children’s Book Fair in Italy (April), the Beijing Book Fair in China (June), the LIBER Book Fair in Spain (October), the Frankfurt Book Fair in Germany (October), and the Guadalajara International Book Fair in Mexico (November). In addition to these regular fairs, we also attend others in different countries. We will soon share more information about our upcoming participations!








The local sales team in Europe provides face-to-face service support.
With our extensive experience, we thoroughly analyse the client’s needs, offering the best paper options and printing technology to ensure the perfect balance between quality, budget, and sustainability.







